Design and implementation of a Transformation Office for a leading pharmaceutical conglomerate in Spain
"The new model strengthened planning, collaboration, and the ability to respond to the strategic needs of clients, positioning the company as a benchmark in a dynamic market environment."
Challenge
A pharmaceutical company in Spain, part of a top 10 multinational worldwide, decided to stay ahead of market trends by redesigning its approach to key clients. This change involved developing new competencies and management dynamics, as well as addressing internal challenges such as:
- Improving multidisciplinary collaboration.
- Increasing anticipation in the preparation of launches and strategic brand plans.
Solution
We established a Transformation Office with representatives from various departments to lead a comprehensive program focused on:
- Definition and execution of new roles and activity models: We designed and implemented an operational model adapted to both field teams and the central organization.
- Training in key competencies: We identified critical skills and developed training programs to drive the transformation.
- Optimization of tools and metrics: We adapted existing tools and developed indicators and dashboards to facilitate tracking and data-driven decision-making.
Benefits to the Organization
The project enabled the company to:
- Evolve roles and competencies: Teams adopted a more strategic approach, with decisions supported by data.
- Stay ahead of the market: Planning and preparation for launches and brand strategies increased.
- Foster coordination: We improved internal and external collaboration, allowing for a more effective response to the needs of key clients throughout the commercial cycle.