The insurance sector is undergoing a profound business transformation, driven by consumer changes, new technologies and competitive pressure.

In this context, one of the most important insurance companies in the sector was looking for the formula to evolve its business model and differentiate itself in the market by providing a best-in-class service for high-value clients, advising them through a comprehensive study of their needs in order to offer them tailor-made solutions.

Our collaboration focused on defining and implementing the segment strategy across the Network in Spain. A segmentation of internal customers and external prospects was carried out; the type of personalized attention and desired relationship model was defined; a new business system was designed and implemented; and new products specific to the segment were evolved and created. On the other hand, a unique tool in the market was also developed, offering a series of recommendations adjusted to each cluster, by means of basic customer data, and according to their life cycle and financial profile.

One of the main challenges faced in the project were the rigid organizational structures focused on client products, which made it difficult to develop a value proposition adapted to segment demands. One of the solutions implemented was the creation of empowered multidisciplinary teams capable of designing end-to-end projects using agile methodologies.

The project brought about a premium volume increase. With a minimum investment, premiums worth more than 80 million euros were generated wihtin two years.